Designing, selling and manufacturing customized product: how to regain efficiency and speed in SMEs by using configurators

15:30 Mass Customization: meaning and benefits

Short introduction to Mass Customization. What is it? What are the benefits for SMEs at technical and commercial level?

Prof. Cipriano Forza, Università degli Studi di Padova, Vicenza Dept. of Management and Engineering (DTG)

The levers to become Mass Customizers

The Mass Costomization levers: what are they and what are their effects

Ing. Nikola Suzic, Università di Padova, Vicenza Dept. DTG

The adoption of Mass Customization levers in Italian and Austrian SMEs

The use of Mass Customization levers by Italian SMEs and by Austrian SMEs

Ing. Svetlana Suzic, Università degli Studi di Padova, Vicenza Dept. DTG

Prof. Gerhard Leitner, Universität Klagenfurt

Customization through configured products and configurators

Difference between pure customized and configured products. The configuration activities. The advantages from configuration activities digitalization

Prof. Cipriano Forza, Università degli Studi di Padova, Vicenza Dept. DTG

Presence and digitalization of configuration activities in Italian and Austrian SMEs

Ing. Enrico Sandrin, Università di Padova, Vicenza Dept. DTG

Prof. Gerhard Leitner, Universität Klagenfurt

Development and use of a product configurator: the Roen Est case

Ing. Paola Spagnolo and Ing. Davide Cogoi, Roen Est spa

MC 4.0 DEA (Development and Application) CENTER in Vicenza and Klagenfurt

Ing. Manuel Maraschin, Director of Apindustria Vicenza, Vicenza

BA Immanuel Safrin, Energieforum Kärnten, Klagenfurt

17:00 Questions & Answers